Where it all began!
It was a rainy afternoon. A tiny hand picked up a bright orange crayon and drew me into the world. Then came a whisper: "I wish you were real." The page shimmered. My eyes blinked open. And just like that, I wriggled off the paper and into the world — curious, giggly, and full of magic.
Every doodle matters and Every feeling counts.
Somewhere right now, a child is turning a cardboard box into a rocket. I've been there.
I travel through hearts and homes — collecting big ideas and bigger feelings — making sure none of them go uncelebrated.
Because imagination that goes unseen shrinks. And I will not have that.
I'm the reason we make things the way we do.
I have one rule.
If kids didn't help dream it, it's not ready yet.
Every Smatoons product comes through me first. Does it spark something? Does it feel like it belongs in a child's world — not just labeled for one?
If the answer is yes, it leaves my crayon world and comes to yours.
I'm already there before the day begins.
On the nervous mornings and the brilliant ones.
When something hard happens and they're not sure they can do it.
When they nail something they've been working on for weeks.
I show up for all of it — not just the good bits.
In everything your child carries into the world — I packed a little magic in first.
That's my promise. And it never runs out.